Private Italy Tour, 10 Days

A multi-generational family booked a 10-day private Italy tour across Rome, Florence, Milan and Lake Como. Dedicated luxury coach, same driver throughout, concierge support.

The challenge

A family office booked a private 10-day Italian tour for 18 guests ranging from a toddler to grandparents in their 80s. Eight hotels, 4 cities, 9 driving days. Luggage volume was substantial — some travelled with golf clubs and formal wear. Meal-timing around the toddler had to be predictable. The family wanted the SAME vehicle and SAME driver for the entire tour for continuity and trust.

Our solution

We dedicated a 24-seat premium touring coach with full leather, reclining seats, panoramic windows, and a separate luggage compartment. The driver, fluent in English and Italian, had driven private family tours for 12 years. A route planner pre-cleared parking at every hotel and restaurant and handled valet drop-offs. A second "shadow" driver travelled on standby to cover for the lead driver's mandated rest hours without disrupting continuity.

The result

The same family has booked two further tours with the same driver — one in France, one in the UK. They referred three other family offices to us. This segment now accounts for a growing share of our private hire business.